Group items tagged

Figure 6. Example question of perception of author’s employment level.

Figure 5. Example question of perception of author’s ethos based on a seven-point scale.

The Effect of Typeface on the Perception of Email

Summary: This study investigated the effect that a font has on the reader’s perception of an email

Since email is commonly used for personal as well as professional communication, it is imperative to understand the ramifications of personal choices when composing emails

type has the ability to communicate on its own

Typefaces can influence the mood of a document in three possible ways: the typeface may reinforce the text and mood; the typefaces may conflict with the message/mood; or there may be no influence resulting in a neutral effect.

Table 1 shows the percentages for each of the 20 fonts for the use of email. The three fonts chosen for this study represent either a high (Calibri), medium (Comic Sans), or low (Gigi) level of appropriateness as deemed by the users. Table 1. Rank order of fonts that should be used for email

The ethos section was divided into two parts. Part 1 examined perception of the author based on five areas: knowledge, believability, maturity, professionalism, and trustworthiness

The millions of people that email friends, family members, and co-workers should be aware of the fact that typeface can have an effect on the perception of the content. Typefaces should be chosen to reflect the message of the content and care should be taken to ensure that the typeface does not conflict with the intentions of the author

METHOD Participants A total of 120 participants (58% male, 42% female) completed the survey and were compensated $10

Selection of Stimuli A sample email was displayed in one of three fonts (Calibri, Comic Sans, or Gigi)

Procedure Participants were shown the email document in one of three fonts (Calibri, Comic Sans, or Gigi).

Personality Traits(4/1 scale) Calibri m(SD) Comic m(SD) Gigi  m(SD) stable/unstable 3.00 (1.09) 2.63 (1.06) 2.05 (.99) flexible/rigid 3.17 (1.06) 3.25 (.81) 3.25 (.87) conformist/rebel 2.87 (.98) 2.85 (.86) 2.18 (.90) creative/unimaginative 2.73 (.93) 2.62 (1.08) 2.95 (.93) sad/happy 1.53 (.60) vAlign=bottom noWra

Table 3. Mean and Standard deviations for the second section of survey. This was used to assess the perception of the author and intended audience. Those in bold were significant. Ethos Questions(1-7 scale) Calibri m(SD

Available Feeds Although available to agents, THESE FEEDS ARE NOT DISTRIBUTABLE TO THE PUBLIC. Offering these links to the public will violate your terms of use. My SearchWatch Items http://kaar.realfocus.com/rss/?feed=searchwatch&feedhash=347... My ListWatch Items http://kaar.realfocus.com/rss/?feed=listwatch&feedhash=34710... Newest Listings http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - Commercial/Industrial http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - Lots/Acreage http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - Multi-Family http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - PUD/Condominium http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - Residential http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Newest Listings - Timeshare http://kaar.realfocus.com/rss/?feed=new&feedhash=34710c50645... Hottest Listings http://kaar.realfocus.com/rss/?feed=hot&feedhash=34710c50645... Hottest Listings - Active http://kaar.realfocus.com/rss/?feed=hot&feedhash=34710c50645... Hottest Listings - Back on Market http://kaar.realfocus.com/rss/?feed=hot&feedhash=34710c50645... Hottest Listings - Closed http://kaar.realfocus.com/rss/?feed=hot&feedhash=34710c50645... Hottest Listings - Expired http://kaar.realfocus.com/rss/?feed=hot&feedhash=34710c50645... Hottest Listings - Extended http://

a $500,000 home with a 6% commission spit equally, BuySide Realty would return $11,250 to the buyer of the house. If the commission was split 4% to the buyer's agent (not uncommon in this market) BuySide Realty would return $15,000 to the new home buyer

BuySide keeps the other 25% for providing expert advice

Once you register you can print out a business card to hand to the agent at any open house you attend. BuySide will also arrange appointments on your behalf

BuySide agents are paid a regular salary as opposed to the commission based structure

distinguishing feature of the BuySide model is pre-approval not just pre-qualification. Before scheduling a private showing on any listing in their system, a buyers must be pre-approved. If someone can not afford a house they want to look at, it simply will not be shown

Currently BuySide is doing business in 5 states: Illinois, California, Florida, Virginia, and Georgia

Buyside expands to all 50 states, that is going to result in a big dent in the pockets of real estate agents as buyers flock to take advantage of BuySide's significant improvement over the current business model

These changes will dramatically affect the current real estate commission structure and who benefits.

Joseph Fox, CEO of both BuySide Realty and its sister company IggysHouse

"In contrast, our model is based on service, customer satisfaction, and trust".

BuySide will be rolling out additional states soon and eventually plans to be in all 50 states.

Tomorrow we will take a look at the sell side of the equation from BuySide's sister organization known as Iggys. I will have some final thoughts at that time as well. Stay tuned.