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The designers would think, “First, we’ll tell them the common concerns about heat, to make sure everyone knows them. Then we’ll tell them what our own research shows about the heat and why it’s not a big deal. Then we’ll tell them how to respond to heat objections, and finally we’ll let them practice with a scenario.” Why did I label this “boring and inefficient?” The learners have to trudge through many screens before they finally get to use their brains. Some people already know the stuff presented on the many screens. The how-to info is presented immediately before the scenario, making the scenario a simple check of short-term memory.