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Near Field Communication (NFC) allows mobile phones to interact with the real world. Check out these examples:

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.

Make your smart phone really smart! Smart Assistant enables you to effectively manage the behavior and settings of your device with GPS, Wi-Fi, time and NFC triggers. Set it just once and you're free to go - save your time, battery and nerves with Smart Assistant.

"The feature phone reinvented KaiOS brings smartphone-like functionalities to affordable phones: the KaiStore for apps. Video calls over 4G. Mobile payments through NFC. Even dual-SIM support."