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Haydn W

Asda takes fight to discounters as sales fall - Telegraph - 2 views

  • Asda takes fight to discounters as sales fall
  • Asda’s chief executive has insisted that he is countering the rise of discount retailers Aldi and Lidl
  • Andy Clarke said recently-introduced price cuts had begun to pay off
  • ...5 more annotations...
  • Despite this, Asda’s like-for-like revenues fell 0.1pc in the final three months of 2013 against the same quarter a year ago. This was the first fall since 2010, and means that three of the UK’s “Big Four” supermarkets saw declines in the period, with only J Sainsbury bucking the trend.
  • Asda announced a £1.3bn investment in cutting prices and improving quality in November
  • Asda’s market share declined from 17.6pc a year earlier to 17.1pc in the final quarter of the year, according to data from Kantar Worldpanel
  • Aldi and Lidl grew from a combined 5.8pc to 7.1pc.
  • Wal-Mart, the US giant behind Asda, also revealed a sales decline. The world’s biggest retailer said like-for-like sales fell 0.4pc in the quarter.
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    This article details the rise of so called 'budget supermarkets' Aldi and Lidl in the UK taking market share from the 'Big Four' supermarkets Asda, Tesco, Sainsbury's and Morrisons. The supermarket industry in the UK is a prime example of an oligopoly, I'd argue that there isn't perhaps a better example anywhere as this market features all the tell-tale signs; the four supermarkets often compete in price wars, especially Asda, the store mentioned here. Also the firms often collude and fix prices across the board together. The market, however is changing with other firms entering the market to provide cheaper alternatives to the ' Big Four' whom so many consumers have become disenfranchised with.
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