Asda takes fight to discounters as sales fall - Telegraph - 2 views
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Asda takes fight to discounters as sales fall
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Asda’s chief executive has insisted that he is countering the rise of discount retailers Aldi and Lidl
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Andy Clarke said recently-introduced price cuts had begun to pay off
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This article details the rise of so called 'budget supermarkets' Aldi and Lidl in the UK taking market share from the 'Big Four' supermarkets Asda, Tesco, Sainsbury's and Morrisons. The supermarket industry in the UK is a prime example of an oligopoly, I'd argue that there isn't perhaps a better example anywhere as this market features all the tell-tale signs; the four supermarkets often compete in price wars, especially Asda, the store mentioned here. Also the firms often collude and fix prices across the board together. The market, however is changing with other firms entering the market to provide cheaper alternatives to the ' Big Four' whom so many consumers have become disenfranchised with.