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Haydn W

Broadcasters failing to keep up with 3D TV demand - Telegraph - 0 views

  • 60 million 3D TVs are expected to be sold in 2013, and this figure is set to rise to 157.7 million by 2017, accounting for 58 per cent of all TVs sold across the globe
  • broadcasters' approaches to delivering 3D content differ widely
  • In the UK, with BSkyB has reaffirmed its commitment and Virgin Media increased its range of 3D broadcasting, while the BBC has postponed trials, which they have decided to conclude by the end of this year and will make no further 3D programmes for 3 years
  • ...4 more annotations...
  • 3D content will become increasingly restricted to premium and on-demand offerings.
  • the unique appeal of 3D to the consumer is that it offers greater immersion in content
  • A number of major broadcasters are now diverting investment to other initiatives, such as 4K and multi-screen content delivery.
  • Futuresource Consulting added that the market for 3D cinema remains stable.
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    This article shows how the demand for 3D TV's is increasing but broadcasters continue to not offer much 3D content to their viewers. 3D TV's were predicted by many to be a commercial failure, as the home experience is said to be not as good as the cinema experience but demand has continued to rise among consumers. Broadcasters however are not so keen to provide 3D content as they have their ever changing gaze to future investment in 4K technology in the continuous attempt to keep up with the relentless pace of modern technology.
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    I think that one of the reason that will not allow 3D technology to get popular is its very high cost. This is not only for consumers who are buying the TVs and Glasses, but also for producers. IT is an extra cost, without an extra profit.
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