Group items tagged

Gender Representation in Tobacco and Alcohol Advertising"

"In the 2008 animated film WALL-E, Pixar depicted a light-hearted but dystopian world of obese, immobile people whose needs are met by a bustling horde of robots and computers -- a world that hardly seems like science fiction as we witness the precipitous decline in physical activity over the last generation. The Centers for Disease Control and Prevention estimates that approximately 80 percent of Americans don't get the recommended amount of exercise they need each week for optimal health. So, did Pixar predict the future of humanity or is there a way for us to course correct? Sedentary behavior is an intractable issue. Seemingly benign forces make it easier and easier for many of us to conduct our work, school and social lives from the comfort of a chair and an internet-connected gadget. Unfortunately, sedentary lifestyles are a driving force behind burgeoning health care costs, and they pose an alarming threat to the health and well-being of our children. Fortunately, there is cause for hope in lessons from the tobacco control movement and efforts to change smoking behavior. "