"If you ask a student, "'Do you want to learn how to program in HTML, PHP or Android?' They'll run away," says Lapinski. "But when we say, 'Do you want to solve a problem you're passionate about, one that's relevant to you?' You reach them. Apps are the new Rock 'n' Roll." It's similar to Dean Kamen's FIRST program, which hooks kids on engineering with robotics instead for mobile apps. The resulting 50-70 hour course includes 5 steps: Identify the problem; market research; solutions through business models, technical ability and marketing models; product design; and build and test."