It is a third gadget, the long-awaited Amazon tablet called the Kindle Fire, that represents his company’s most ambitious leap into the hearts, minds, and wallets of millions of consumers.
the Fire is an emblem of a post-web world, in which our devices are simply a means for us to directly connect with the goodies in someone’s data center.
Amazon, on the other hand, is a content-focused company—almost half of its revenue comes from sales of media like books, music, TV shows
This keeps iPads tethered to the paradigm of local storage, putting a premium on machines with more memory (which cost hundreds of dollars more). Amazon, by contrast, emphasizes streaming.