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Social media has become a very important marketing channel for brands, and if well executed, has the ability to deliver impressive outcomes. The problem is that so many brands fail to understand that their social media is a two-way dialogue rather than a one-way broadcast, and ignore many of the social norms and rules we apply in face-to-face conversation.

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It's fun to brag when you're at a great bar or going off on vacation. Social networking sites and location-based apps have made it easy to broadcast that kind of information to your friends. The problem is that you may not just be making your friends jealous, but supplying criminals with useful information as well. A new Web site called PleaseRobMe.com has drawn attention to the issue by repurposing posts from foursquare, a social networking site that lets people share the latest about their whereabouts. PleaseRobMe demonstrates that it's easy for anyone to find out you're not at home - and therefore, are presenting an "opportunity" for burglary. "There are physical and economic safety risks when you're publicizing to the world where you are," says Kevin Bankston, a senior staff attorney with the Electronic Frontier Foundation. "It's obviously a treasure trove of information for criminals. PleaseRobMe is a good demonstration of how easy it is."

Building strong reputation is becoming the first priority of every business because consumers are more attracted by what a company stands for rather than the products or services it sells. In today's globalized world, the concept of Corporate Social Responsibility (CSR) has become a vital reputation building strategy for all business organizations. Using this approach, the firms integrate social, environmental and economic concerns into their values, culture, decision making and operations in a fair and accountable manner to win a positive reputation.

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No Matter Whether the Customer is a Qualified Lead or Not Businesses are beginning to face the harsh reality that simply getting hits on their website isgetting them nowhere. A business employs advertising campaigns to market their company andproduct offerings to a wider audience. They believe the more interest they will generate, themore their clientele will increase. In order to advertise, a company makes use of the traditionalmeans of advertising such as television, radio, prints and outdoor hoardings. Some take it a stepfurther by using email marketing and social media to advertise. The use of various platformshas caused people to take notice but simply getting potential customers to the website is notenough.

Not to be confused with altruism, corporate social responsibility (CSR) is a process by which a company embraces responsibility for their actions and encourages a positive impact on all members of the public sphere.

Businesses are beginning to face the harsh reality that simply getting hits on their website is getting them nowhere. A business employs advertising campaigns to market their company and product offerings to a wider audience. They believe the more interest they will generate, the more their clientele will increase. In order to advertise, a company makes use of the traditional means of advertising such as television, radio, prints and outdoor hoardings. Some take it a step further by using email marketing and social media to advertise. The use of various platforms has caused people to take notice but simply getting potential customers to the website is not enough.

Calling free might be a laughable affair for some, however, it is not spurious. The internet has transformed the whole world altogether during recent years. The world has developed by leaps and bounds which is why the people across the globe has got money to travel easily.

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