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ibis Singapore on Bencoolen announced the launch of its promotional campaign website, Paywhatyouwant.com.sg where visitors can make a reservation at whatever price they choose as well as win a holiday in Singapore.

No Matter Whether the Customer is a Qualified Lead or Not Businesses are beginning to face the harsh reality that simply getting hits on their website isgetting them nowhere. A business employs advertising campaigns to market their company andproduct offerings to a wider audience. They believe the more interest they will generate, themore their clientele will increase. In order to advertise, a company makes use of the traditionalmeans of advertising such as television, radio, prints and outdoor hoardings. Some take it a stepfurther by using email marketing and social media to advertise. The use of various platformshas caused people to take notice but simply getting potential customers to the website is notenough.

Businesses are beginning to face the harsh reality that simply getting hits on their website is getting them nowhere. A business employs advertising campaigns to market their company and product offerings to a wider audience. They believe the more interest they will generate, the more their clientele will increase. In order to advertise, a company makes use of the traditional means of advertising such as television, radio, prints and outdoor hoardings. Some take it a step further by using email marketing and social media to advertise. The use of various platforms has caused people to take notice but simply getting potential customers to the website is not enough.

Social media has become a very important marketing channel for brands, and if well executed, has the ability to deliver impressive outcomes. The problem is that so many brands fail to understand that their social media is a two-way dialogue rather than a one-way broadcast, and ignore many of the social norms and rules we apply in face-to-face conversation.