Do More to Captialize on Web Traffic - 0 views
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Noe Legaspi on 21 Mar 13According to the research carried out by James Oldroyd, Ph.D of Ohio State University, and David Elkington, CEO of InsideSales.com, companies which rely on web-generated leads aren't doing enough to convert visitors into sales. They have reached their conclusion after thoroughly reviewing three years of data of companies that use web-generated leads. Their data includes 15,000 leads and over 100,000 call attempts. They discovered companies do not take advantage of web-generated leads because they fail to take adequate action. They listed three reasons why companies fail. They discovered 55% of companies do not respond at all. Another reason why companies are falling behind is that their response time is very poor. In fact, it takes an average 44 hours to respond to leads! On top of it, they don't try hard enough. On average, a company makes only 1.5 call attempts! How will they make any sale when they give up so easily?