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General Cannabis recognized the density of dispensaries and doctors within the market, and sought to revolutionize the manner in which they communicated with their customer base and their customer based communicated with each other.

As the first new Lupus drug to debut in the last half-of-a-century, Benlysta has the potential to be something special. Reception of the drug from doctors has been lukewarm thus far, but with many other treatments associated with severe potential side effects, Benlysta may be a blockbuster nonetheless.