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India being the central attraction point for global Smartphone player given the huge market place. Most of the Indians are turning towards Smartphone to experience the power of Digital segment. We are also aware that Indian buyers tend to buy high end phone on EMI model and constitutes around 3%of total wireless user.
Apple recently launched iPhone 7 series with number of enhancement from iPhone 6 series. The timing was right as its biggest competitor in premium sector struggled to fix Samsung Note 7 battery blast issue. Post launch iPhone 7 series received very well by the buyers and expecting that it will break all records during holiday filled quarter.