The personal touch
This summer, Edmonton's economic development agency will conduct a marketing campaign in the U.S. to attract unemployed, skilled workers, taking along a contingent of oil sands employers looking for thousands of engineers, mechanics and welders.
To sell the idea of moving to Canada, the recruiters will rely on a combination of the familiar “quality of life” pitch and a solid message about just how big Alberta natural-resource projects are.
“No one really understands the order of magnitude in the oil sands,” says Mike Wo, executive director of the Edmonton Economic Development Corp. “We want them to understand it's a massive undertaking and there are literally, dozens and dozens of employers who would be thrilled to have them.”
The agency is going so far as to fly in potential hires to show them what Edmonton is like. Pooling their resources, employers will cover the cost of group flights so that candidates can check out the city, from its housing and university to the quality of its golf courses.