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everal aspects of course design can affect retention; however, one of the most overlooked is visual design. Looks matter. In fact, in e-Learning and the Science of Instruction, Richard Mayer and Ruth Clark have reported an average learning increase of 89% in courses that added relevant visuals to text. With this in mind, consider the five design strategies listed below that can help capture students’ eyes and interest throughout your course.

Every visual should serve a specific purpose and align with your objectives.

Graphics should act as street signs that compliment content and guide students in the right direction, so keep your graphical layout sleek and minimal.