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In my work with other faculty members on teaching and learning, many issues arise. One that is discussed repeatedly is the concern that students focus too much on grades and not enough on learning. In part, the issue here is one of extrinsic vs. intrinsic motivation.

In late 2004, Stephen Gillett was in the running for a choice job at Yahoo! - a senior management position in engineering. He was a strong contender. Gillett had been responsible for CNET's backend, and he had helped launch a number of successful startups. But he had an additional qualification his prospective employer wasn't aware of, one that gave him a decisive edge: He was one of the top guild masters in the online role-playing game World of Warcraft (Brown).