It’s Not About You. How exactly dId ChrIs move from hIs fIrst 100 subscrIbers to havIng hundreds of thousands of readers? “The very specIfIc thIng I can poInt to,” he says, “Is the moment I started wrItIng for other people Instead of myself. It was when I started wrItIng to be helpful, Instead of gIvIng my opInIon.” For example, he says, you could wrIte a blog post wIth your take on a new Facebook feature – or, far better, you could wrIte a post about ways that readers can use that new feature. “It’s when I’m helpful that people resonate wIth It,” says Brogan. “The more I equIp you for your success, the more you keep comIng back – and brIngIng someone.”