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Try cutting from the beginning, and making sure the ending of what you write lands well.

Everything else is an outpost

have a website that is your “home base

2 minute videos

Ideas need contrast to make sense.

Promoting others does more for your reputation and reach than promoting yourself.

Building a platform takes time. Years.

Point out the great people in your community. Posts or interviews really make this happen.

Deliver instruction. Teaching someone how to do something never goes out of style.