12 Lessons from 4 Inspiring Local Business Blogs : @ProBlogger - 0 views
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Use posts to subtly inspire readers to purchase.
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Use posts to subtly inspire readers to purchase. These posts are followed by links to the books by the authors discussed in the posts themselves—a great, logical, unobtrusive tie-in that would certainly boost sales.
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Rather than trying to “come up with” content, let seasonal variations and your industry itself guide your posting schedule.
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This makes the blogging task more about editing and approving content than starting it from scratch
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But it does support an “industry” of motorbike riders and bike-related businesses.
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It’s not a business blog as such, in that the blog doesn’t support an individual business.
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Crowdsource your content to reduce the blogging burden and expand the reach and relevance of your blog.
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Find good ways to link provided content that provide the greatest value to users. At the end of each ride listing on this blog, we see links to related businesses, events, and other rides nearby. That’s pretty useful to riders!
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Make your blog into a resource for your customers, and they’ll be unable to resist coming back again and again. A great way to build authority in your industry.
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If your business’s product or service is visually appealing, use imagery wherever you can.
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Bring your customers into the picture with case studies, to inspire others, and reflect your customer focus.
