Newsweek Reviving Its 1960s Design for 'Mad Men' Issue | MediaWorks - Advertising Age - 0 views
Cached
-
Ad pages at Newsweek dropped 16.8% in 2011, but its fortunes seemed to improve after Ms. Brown's March 14 redesign. Ad pages in the first quarter were down 30.8% from the year-earlier period, then dropped 24.5% in the second quarter, 10% in the third and 3.6% in the fourth, according to the Publishers Information Bureau. Newsweek said its December ad pages were up 15% from December 2010.
-
The "Mad Men"-themed issue, which will be dated March 19, will include a cover story on the series and a feature on the role of advertising in U.S. culture.
-
Newsweek is planning an issue marking the return of "Mad Men" this March by adopting the magazine's 1960s design throughout -- all the way, it hopes, to the ads.