Morris the Cat Has (Inevitably) Discovered Wearable Tech - Interactive (video) - Creati... - 0 views
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The video above introduces the concept and you can see more of what Morris is exploring at 9lives.com/CatsEyeView.
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Agency EVB -- which was also responsible for Catstarter, the feline crowdfunding website -- has created an interactive experience in which viewers can watch the brand's long-running "spokescat," Morris, explore his house while fitted with a pair of smart-cam goggles and a Wi-Fi-enabled activity-monitor collar.
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This new campaign from 9 Lives lets us experience Morris's personality and explore his home. The experience is loaded with "Easter eggs" like coupons and posters.