Why do so many brands change their logos and look like everyone else? - 0 views
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anonymous on 10 Jul 22There is a trend in logo design that started around 2017-2018. It's as if many companies decided that being unique was a handicap and that it was better to be like everyone else. Or at least, that's how it feels to me. The trend started with fashion logos. Many iconic fashion companies ditched their recognizable logos and switched to a bland and very similar version of a sans serif font. The technology sector followed soon after.There is a trend in logo design that started around 2017-2018. It's as if many companies decided that being unique was a handicap and that it was better to be like everyone else. Or at least, that's how it feels to me. The trend started with fashion logos. Many iconic fashion companies ditched their recognizable logos and switched to a bland and very similar version of a sans serif font. The technology sector followed soon after.