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While the ultimate objective of fundraising is to raise cash, it really ought to be about more than that-at least if your radar has long-term viability. Of course, you need money to maintain your organization up and running and to help your charitable efforts and causes, but fundraising can deliver some more profound advantages than that. Once performed correctly, it can assist you to reach more individuals, perform a better operation, and most importantly, ensure the success of your organization for longer than the present fundraising round. Here's how: The collection of funds raises awareness. You need to plan and prioritize fundraising. Fundraising Strengthens your team and provides a sense of unity. Fundraising requires new donors to be found and retained. You are constantly pushing forward with fundraising.