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Customer retention is an organization's capacity to retain customers over time while continuing to profit from them. One of the major advantages of customer retention is that it increases interest in your company. Customers develop a sense of loyalty to your goods and services when they keep coming back to your establishment. Implementing these strategies requires time and resources as retaining customers has a lot of advantages and mixed methods. Long-term profitability can be increased, and your brand's perception of your target clientele can be enhanced.

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