In today's digitized world, the market is completely overwhelmed with several mobile apps designed by various developers. Right from the education to apparels, there is no such vertical which has been left untouched by the mobile apps.
Google's latest AMP technology is a plus point for publishers because it would improve their revenue-generation model. Gradually, these publishers could invest in other products when enough revenue has been generated. Everyone is aware that users are least bothered about ads on mobile pages but a good UI design of an ad would increase the number of impressions and clicks. You can know more from the link below, about the benefit of Google's AMP technology:-
http://keyideasinfotech.blogspot.in/2016/07/how-googles-amp-technology-would.html