Generation Y: whY Young job seekers want more than moneY - 0 views
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those born between 1980 and 2000, are less interested in financial gain than their parents, and more concerned with job fulfilment.
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The y-generation has a holistic outlook on the world, and social enterprises help enable this
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Those born after 1980 have also grown up with the internet, and so Generation Y are the first working-age generation to be considered "digitallY native"
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This article related to chapter 6 of the The Shift, where Gratton outlines how Gen Y-ers like John and Susan seek social engagement over personal financial success. It also discusses a recent rise in 'social entrepreneurship', where Young graduates are creating their own social change start-ups as a waY to fulfill both their need for emploYment and sense of social responsibilitY.