As I was reading our text Shift on page 213 on advocacy it really got me thinking, because this is something that fits with me well. Particularly on page 13 it states, "Change will come through the success of many individual initiatives which become linked and amplified around the world and progressively change the character of international debate." Because this topic interests me a lot I researched and found this site that talks about the best way to effect change: https://www.alumni.ubc.ca/2010/events/dialogues/toronto-advocate-or-activist-what-is-the-best-way-to-effect-change/
I particularly like this statement about this article, "how can someone working on a business application have sufficient knowledge in order to understand the strengths and weaknesses of a given vendor component when they haven't seen the source code?"