Perceptions of a Triple Bottom Line Approach to Doing Business among Generation Y Cana... - 2 views
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meganrowe on 16 Sep 14Lynda Gratton comments about the future work world of Generation Y- they are a generation that has respect for diversity and human differences, and have grown up educating themselves on climate change and sustainability. This article can build on Gratton's description of Gen Y, as it describes the results of a survey of the attitudes of 546 millenials towards work in their future. The survey results do indeed show that millenials are interested in a work life that supports sustainability and social responsibility, but it adds the differences between male and female Gen Y'ers. The studies find that females are significantly more interested in environmental protection and social responsibility than are most males (more typically interested in profit maximization). While I believe this article may be fairly controversial and polarizing, it's interesting to further study the attitudes of what is my own generation.