Generation Y: why young job seekers want more than money - 0 views
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those born between 1980 and 2000, are less interested in financial gain than their parents, and more concerned with job fulfilment.
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The y-generation has a holistic outlook on the world, and social enterprises help enable this
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Those born after 1980 have also grown up with the internet, and so Generation Y are the first working-age generation to be considered "digitally native"
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This article related to chapter 6 of the The Shift, where Gratton outlines how Gen Y-ers like John and Susan seek social engagement over personal financial success. It also discusses a recent rise in 'social entrepreneurship', where young graduates are creating their own social change start-ups as a way to fulfill both their need for employment and sense of social responsibility.