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We, a young, dynamic and public-spirited team of activists at Happiness Ville, are constantly brainstorming ideas and ways to bring about the change we always talk about and hardly put into action. Our aim is to eradicate the 'mal' out of malnutrition, 'ill' out of the illiteracy, 'in' out of the injustice and the 'issues' out of the environment.

UBI is present in the market for quite a few years now, but the usage-based insurance market is relatively niche. However, the COVID-19 outbreak has disrupted the entire automotive industry and according to various insurance organizations/institutes, the COVID-19 pandemic gave a boost to the UBI industry. For example, according to Insurance Information Institute (iii), US witnessed a strong boost as vehicle owners did not want to pay full automotive insurance premiums. Usage Based Insurance is always a better deal than the Traditional Insurance for drivers who are driving less mileage and safely.

A lot has changed since the global financial crisis. The insurance industry is different now, as customer demand has increased. A dynamic industry that needs to adapt quickly to market changes, insurance companies are always in a balancing act between business strategies and customers' demands. Insurance companies can identify and meet market needs with new products. During the pandemic, many insurance companies discovered that customers wanted to purchase policies. To fulfill these requests, they rapidly developed new products. It's more difficult to make rapid product launches a success because not every product or policy will be a hit.