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Digital Transformation - Why Should It Be Your Strategic Priority?
As businesses languish amid competition, Digital Transformation is no less than a Superhero that helps businesses scale increasing competition and emerge victorious. Here's a lowdown about the role of digitalization on different factors affecting your business:
1. Customer Experience
Modern consumers value nothing more than their personal convenience, productivity, time and flexibility. They're more likely to conduct research before buying, rely on consumer reviews, seek quicker resolutions and move to other providers if their expectations are not met.
Digital technologies enable an end-to-end sales cycle, right from opening conversations with prospects to closing a sale. Customers are spoilt for choices, and they engage with businesses on channels of their choice. Businesses need to have Omni-channel presence so that they can cater to the needs of their customers with lesser response time, thereby gaining customer loyalty.
We reduced online complaints from 15 cases per day to none within just 3 months for the India's first large-format specialist retail chain for consumer electronics and durables. Click here to read how we helped them retain high-value customers by implementing digital technologies for complaint closure. The Digital Age is hence, the age of customers and it has become all the more important to ensure your customers are happy. Digital transformation as a strategic priority can enable you to shift towards customer-driven communications, which can maximize your reach and delight your customers too.
2. Productivity
With an increased focus on Digital transformation, businesses are likely to reach Digital Maturity, with an effective strategy in place. This could translate to increased productivity in the form of:
Streamlined operations
Effective marketing
Stronger customer interactions
Greater focus on innovation
Lesser room for error
Increased speed-to-market
No wonder, stud
Awareness of Business Process Management is spreading like fire. Everyone is talking about bringing about change in their business Processes either to sustain the business or to book their profits. Considering the increasing interest in improving Business Process, there are a lot of agencies which have created a business out of it. Many agencies have come up with a variety of plans which claim to improve the business processes and bring about the desired change in the company's existing performance through efficient business processes.
There are different schemes that these companies come up with, business process consultancy, project based business process management, business process outsourcing, and many other luring terms. These plans offered may seem promising and potent, but there are many flaws that these companies generally have. Of all the schemes, the most insisted scheme is Business Process outsourcing. As easy and convenient outsourcing of Business Process may sound, it has potential to many threats.
Here are a few insights on BPM Outsourcing that explain how it will not benefit your company:
1. Integral to Business: A business process is never one that fits all. Each organization is unique and has its own way of functioning. In fact the uniqueness in these processes is the one that makes each enterprise different from the other. If business processes are outsourced, the uniqueness will have no meaning.
2. Confidentiality: In the cut throat competition where all the businesses procure at the same rate as well as all the products are priced at the same rate. The difference in profit margins is due to the difference in business processes of organizations. The cost cutting, and cost saving all are the outcomes of efficient business processes. No organization would want to make their profit earning secrets public. Outsourcing BPM means relieving all your business secrets to an outsider, making your ideas public!
3. Involvement: Any agency that offers Busin
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