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When you think about your brand, what comes to mind? Your logo, colors, and tagline? Do you think about your mission statement and dedication to what you do? Or perhaps your brand has taken on a personality of its own, and you think of the qualities and characteristics which influence it. All of these are examples of a larger concept, known as the brand persona. Similar to buyer or audience personas, the brand persona is a combination of the ideas, qualities, and traits which make your business unique. Ideally, your brand persona should be an amalgamation of all the things that draw your target audience in. If you haven't thought much about a brand persona, here are a few reasons you should consider forming one: The Internet Is Like The Wild West It's a big internet out there. Brand recognition is the name of the game--but how exactly does one achieve that? Believe it or not, creating a strong and consistent brand personality--much like establishing yourself as the toughest sheriff in town--can help you make your mark in your industry. As you are likely well aware, most consumers begin their buyer's journey online, so it becomes that much more important to establish your claim to fame and gain a better chance to be top of mind. You Want To Attract The Right Crowd Bringing in the right customers is much more than using the right keywords in the right places. Although this is a vital step, it won't do you much good if you can't differentiate yourself in a unique, relatable way. By crafting the right brand persona, you can introduce yourself to your customers and potential customers as whatever set of qualities you think will inspire their trust. Whether you're fun, professional, glamorous, or bold, you can make this clear with the right brand elements. You'll Know How To Present Yourself In Any Channel There are so many avenues for marketing these days. You have online ads, social media, print, influencer marketing, video, content, and more, whic

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