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For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? Here are the following considerations that will guide you in creating a successful marketing plan.

Inbound marketing is best, but if you just sit there and wait, you'll be out of business. Learn how this Software Retailer successfully shifted from inbound to outbound telemarketing lead generation.

Posted November 22, 2013 by John Anyasor | Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, social media, and much more. Welcome back to another edition of our inbound marketing roundup!

For small businesses, social media should be an integral aspect of your marketing strategy. There are many benefits of social media marketing including increased brand recognition, increased inbound web traffic, and better search engine (SEO) rankings.

How do you get people to link back to your site? Well, other than great content, be sure to include plenty of linkable assets on your sites. Things like infographics, videos, lists, widgets and calculators work well...

As the CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Founding AXZM in the spring of 2003, Steve has since grown his agency into one of the most recognized and trusted digital marketing boutiques in North Texas. Starting his career in the early 2000′s designing for print & web - later evolving into LAMP application development and over the last 5 years, Content Strategy, SEO & Inbound. Steve is also the founder / organizer of the Dallas Content Strategy Group and Co-Chair / Founder of SEMPO NTX.

Each Linkedin SEO profile can list upwards of 3 connections. The default choices incorporate "Organization Website" and "Site," and these simply aren't extremely SEO-friendly.