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When you think about your brand, what comes to mind? Your logo, colors, and tagline? Do you think about your mission statement and dedication to what you do? Or perhaps your brand has taken on a personality of its own, and you think of the qualities and characteristics which influence it. All of these are examples of a larger concept, known as the brand persona. Similar to buyer or audience personas, the brand persona is a combination of the ideas, qualities, and traits which make your business unique. Ideally, your brand persona should be an amalgamation of all the things that draw your target audience in. If you haven't thought much about a brand persona, here are a few reasons you should consider forming one: The Internet Is Like The Wild West It's a big internet out there. Brand recognition is the name of the game--but how exactly does one achieve that? Believe it or not, creating a strong and consistent brand personality--much like establishing yourself as the toughest sheriff in town--can help you make your mark in your industry. As you are likely well aware, most consumers begin their buyer's journey online, so it becomes that much more important to establish your claim to fame and gain a better chance to be top of mind. You Want To Attract The Right Crowd Bringing in the right customers is much more than using the right keywords in the right places. Although this is a vital step, it won't do you much good if you can't differentiate yourself in a unique, relatable way. By crafting the right brand persona, you can introduce yourself to your customers and potential customers as whatever set of qualities you think will inspire their trust. Whether you're fun, professional, glamorous, or bold, you can make this clear with the right brand elements. You'll Know How To Present Yourself In Any Channel There are so many avenues for marketing these days. You have online ads, social media, print, influencer marketing, video, content, and more, whic

Getting more sales leads is even more important now that we've reached the internet age. The importance of marketing your own products has just been greatly emphasized.

Your website can capture leads for you 24 hours a day, 7 days a week, even when you're closed.Imagine, having people asking for your product or service, without you selling them! There are people actively seeking your services or products.

tips on generating leads via telemarketing, email marketing and web marketing

There are billions of websites on the internet today. Some websites capture the imagination, encourage sales, and fascinate by mixing the best color palette, graphics, and content with an easy to understand business model. Then there are other websites - the bottom of the barrel websites with clashing colors, graphics that do not load, pages that take forever to populate, and an unclear messaging that leaves the visitor confused as to what they are supposed to do. Luckily most websites fall in between these two extremes. They are decent but could use some improvements to make the site stand out. Here we have gathered the most important elements you should have on your website to ensure that you don't lose customers due to poor design choices. 1. By far, the most important element on your website is navigation. There should be no confusion for the user on how to get to specific pages on your site. To this point, I recommend using common words in your menu to signify what page content the user can expect. It may seem tempting to use industry specific jargon or even company specific language, but if no one outside of your industry or organization understands what those terms mean, customers will likely leave the site in frustration to find something easier to understand. Menu titles are different from your page title. Your page title can be something unique to your business that stands out, so long as the content is clear and the unique title has a definition within the content. 2. Coming close second is whether your site is mobile ready. Mobile search is quickly becoming the most popular way to search for products and services. Search engines even include mobile friendliness as a way to determine the quality of your website. Creating a mobile friendly site takes a little finessing, as you must rearrange the content to fit onto a much smaller screen without losing page load speed. Many modern web development tools allow you to create a mobile friendly site as you

This article will tell you how content marketing changed advertising and why you should switch to content marketing to improve your business' lead generation and sales volume.

Go with the company that provides large disk house in addition to bandwidth at affordable price. This will aid you save your cash in future. However, be sure to have a very good estimate of the space and bandwidth that your website is currently re...