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Walmart represents 'mainstreamification' of iPhone (Computerworld) - 0 views

blogs.computerworld.com/_mainstreamification_of_iphone

mainstreamification Walmart Apple iPhone

shared by Jeff Johnson on 11 Dec 08 - Cached

Jeff Johnson on 11 Dec 08

A lot has been made of Apple's seemingly sure move to Walmart as a point of sale for the iPhone. Whether or not Apple releases an "everyman" $99 4Gb iPhone still remains to be seen, but this isn't the main point. The macro trend, if you haven't recognized it yet, is that the iPhone has gone beyond mainstream. And the Apple brand? Don't worry, it will be fine. Walmart sells Coke and GE products, which are by some accounts the world's most valuable brands. They aren't suffering any dilution.

<div class="cArrow"> </div><div class="cContentInner">A lot has been made of Apple's seemingly sure move to Walmart as a point of sale for the iPhone. Whether or not Apple releases an "everyman" $99 4Gb iPhone still remains to be seen, but this isn't the main point. The macro trend, if you haven't recognized it yet, is that the iPhone has gone beyond mainstream. And the Apple brand? Don't worry, it will be fine. Walmart sells Coke and GE products, which are by some accounts the world's most valuable brands. They aren't suffering any dilution.</div>

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