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Cloud computing has a vast implementation in the current technological scenario of business operations. Since the feature of pay-per-use is what attracts different organizations, technology abstraction is another selling point (USP) of different cloud based services.

Computing has become an integral part of businesses with exploding amount of data. In order to effectively and efficiently compute this large amount of data companies are jeopardized while choosing the correct option between cloud or mainframes. While cloud holds the advantage of high uptime and less cost, mainframes are more effective in terms of security of data.

The most famous application of Big Data integrated with Cloud is IBMs initiative to build a Smarter Planet. It makes use of these concepts to provide a more efficient chain of information for better understanding of customer's requirements, expectations and integrated solutions.