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lu yang

Apple's marketing executives: Apple does not rely on market research - 2 views

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started by lu yang on 03 Aug 12
  • lu yang
     
    Senior vice president of Apple's worldwide marketing Phil Schiller said Apple to create your own products, and does not rely on "typical" market research.

    Phil Schiller Phil Schiller, recently made ​​the remarks when giving evidence in court. He was only a few minutes to make a statement, he said, "We do not use any customer surveys, focus organization or similar to the typical things, these will not play any role in creating the product."

    Statement statement seems to be a response. Court documents show that the Wall Street Journal had said, found a survey on iPhone usage, May 2011, Apple's market research and analysis. android tablet pc

    Phil Schiller further pointed out that, not to ask what people want new features, you have to do is cumulative answer.

    Phil Schiller, Apple's co-founder Steve Jobs to say the same. The latter has said that users do not see things hard for him to tell you what he wants.www reliablefr com

    Friday, a court will be Apple and Samsung this case to continue the proceedings, Phil Schiller will continue to testify in court.

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