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Are QR codes dead in 2012? Are they a fad to be left behind as augmented reality takes hold? QR codes have been plagued by poor mobile network performance and are being deployed in a fairly cliched manner by being stuck on any surface that can handle printed graphics.

QR codes is without doubt one of the best way to extend and supplement your marketing materials. From inanimate and very limited posters, a QR code can make it interactive and could take potential customers to your website in a flash.

Post by Nick Bowditch @nickbowditch on Twitter. When we developed ClooeeLook , our new Augmented Reality Browser Mobile App, I forbid anyone in the office (or even those around me) to talk about QR codes anymore. The reason? Because QR Codes are sooo 2011.

QR codes are popping up everywhere these days: movie posters, coffee cups, stickers. I even have one on the back of my business card (see left). When you use a smart phone scanner and you scan the (Quick Response Code) it usually takes you to a promotional website of the product you are scanning.

Just about everyone except for inept marketers can agree that QR codes are terrible and useless. That being said, there's not really a better alternative if you're looking to implement augmented-reality on the cheap. Until now, thanks to Layar's new page-scanning smartphone app.

Blippar, which launches in a few weeks, is a new augmented reality mobile app, which aims to make it easier for mobile users to interact with offline advertising. The apps use image recognition to launch interactive content on the user's phone, so an image or logo on the ad is the trigger to launch content on the phone.

Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that's a little like Google's Goggles. In one swoop it may have turned AR apps from intriguing, inspiring, and occasionally useful toys into serious tools for information discovery and, of course, advertising.

Augmented reality service overlays 3D images onto the real world through a smartphone, using the matrix barcodes as the anchor, for ads and commerce. Daqri had one of the whizziest demos at the Launch conference. This company makes an augmented reality service that overlays 3D images onto the real world through a smartphone, using QR codes as the anchor.