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Explains why some people begin podcasting for personal and professional promotion. Some good resources and references in here.

Although this pertains to the business world, it helps to see the motivating factors that lead some people to explore podcasting.

This is the Part 4 of our podcasting series: Listen In. In this series, we reach out to various podcasters to cover a variety of different ways to make your podcasts successful. You don't want your podcasts to go in one ear and out the other.