When people think of the most creative companies of the twenty-first century, they think of revolutionary companies like Apple and the creative giant behind the brand, Steve Jobs.
Edwin Binney wasn’t quite the Steve Jobs of his time. But his products have had a far longer shelf life than any Apple product so far. His little company started out making industrial colorants which still doesn’t sound too creative. But from those products, Binney had a vision. He saw a need in the market, specifically among children, and he converted his business to meet that need. He began manufacturing wax crayons, packed in little boxes, for children to use at school in a time when crayons were expensive artists’ tools. Combining two French words, his wife Alice names the little crayons “Crayola.”
Contents contributed and discussions participated by Alana Pearce
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