The most successful chewing gum company ever is that established by
William Wrigley, Jr., in 1892. Although the company, run by the
founder's son and grandson after his death in 1932, developed a
wide array of flavored gums, it dropped many of these to concentrate on
its biggest sellers: "Juicy Fruit,"
"Doublemint," and "Wrigley's
Spearmint." Recently, the company introduced gum for denture
wearers, sugar-free gum, cinnamon-flavored gum, and non-stick bubble gum.
Like earlier Wrigley products, all have proven popular. The secrets behind
the success of Wrigley gums—the company has never made anything
else—are strong flavor and prominent advertising. As William
Wrigley, Jr., said early in the century, "Tell 'em quick and
tell 'em often."