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Years of mixing potions for the pharmacy instilled in Max a fascination with cosmetics.

Eventually, Max Factor opened his own shop in a suburb of Moscow, selling hand-made rouges, creams, fragrances, and wigs.

Max Faktor was now Max Factor, the name given to him at Ellis Island by immigration officials.

As his local fame spread, actors from the emerging film industry also came to Max for make-up advice.

They never returned.

After his father's death in 1938,[2] Frank Factor at the urging of his family legally changed his name to Max Factor, Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.

Max Factor, Jr. was married in 1933 to Mildred “Milly” Cohen with whom he remained for thirty-seven years until her death in 1970.[3] The couple raced Thoroughbred horses for many years.

Max Factor, Jr., died in 1996 of heart failure in Los Angeles, California, and was interred in the Hillside Memorial Park Cemetery in Culver City, California.

Charmin

Children’s Pepto

Clearblue Easy

Dreft

Pampers

Pampers Kandoo

Max Factor

Puffs

Duracell

Camay

Ivory

Old Spice

Safeguard

CoverGirl

Pampers UnderJams

Braun

Gillette Complete Skincare

Cascade

Ivory

Always

Tampax

Aussie

Clairol

Head & Shoulders

Herbal Essences

Infusium 23

Pantene

Align

Pepto-Bismol

Prilosec OTC

Bounty

Mr. Clean

Swiffer

Crest

Crest Glide

Crest Whitestrips

Scope

Oral-B

Gillette Fusion

Gillette M3Power

Gillette SatinCare

Gillette Venus

Pringles

1907-1920 William Cooper Procter, son of William Alexander, takes over as Head of the company. Crisco is invented and introduced, and the company’s candles are discontinued with the development of the electric light bulb!Over the next three decades, Procter & Gamble develops many more products. Tide detergent, Drene shampoo, Duncan Hines Cake Mix, and Crest toothpaste are just a few of the products that brought the company much wealth, during that time.

1850 Procter & Gamble begin printing the “Moon and Stars” on their packaged products, as their unofficial trademark.

1859 Procter & Gamble reaches the one million-dollar mark!

1862 Numerous contracts were awarded to P&G, during the Civil War, to supply soap and candles to the Union armies.

1890 William Alexander Procter, younger son of Mr. Procter, becomes the first President of the company. That same year, he builds one of the American industry’s first research labs for products.

1837 William Procter (a candle maker from England) and James Gamble (a soap maker from Ireland) immigrate to Cincinnati, Ohio and begin selling their products. A formal partnership is signed on October 31, 1837.

1957-1961 P&G enters the paper product industry with the acquisition of Charmin Paper Mills, and Pampers are brought to the test market. The original Charmin “family” included paper towels, facial tissue and bath tissue, however; P&G discontinued all but bath tissue for their product market.

1973 Procter & Gamble patents a new manufacturing technique to produce softer Charmin tissue.

1978 Charmin becomes available in all 50 states, and the new 6-roll package is introduced.

1994-1997 Charmin’s products just keep coming! The Charmin Mega Roll, the double roll, the triple roll, and the “Big Squeeze” mega size roll are created.

1999 Procter & Gamble introduces its biggest upgrade in 10 years-the new, most absorbent Charmin toilet tissue with the same softness.

2002 P&G develops Naturella feminine pads specifically for needs of low-income women in Latin America.

2006 To aid the global crisis of unsafe drinking water in developing countries, P&G launches the Children’s Safe Drinking Water Program using their PUR water system.