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BCE Inc.'s Bell Canada and Telus Corp. reached agreements with Apple Inc. to sell the iPhone, stepping up competition with Rogers Communications Inc., which has held the exclusive right to sell the device in Canada.

The recent launch of a new network by BCE Inc,'s Bell Canada unit and Telus Corp. has ignited a renewed battle for market share among the country's dominant phone carriers. And the key weapon in this war is the iPhone, the device made by Apple Inc. that has achieved near cult status among wireless junkies.