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As I sat in the audience at Google's I|O conference yesterday morning, I watched Google VP of Engineering Vic Gundotra and others unveil Android 2.2 "Froyo," an ambitious upgrade to the company's mobile OS. Gundotra began the keynote by framing Android as a moral crusade against "a future where one man, one company, one device, one carrier would be our only choice."

In a much needed antidote to the jealousy even those of us with minimal tech skills harbor toward people who have made a fortune inventing iPhone applications, many disgruntled developers are venting about how unfair it is that their apps didn't make it into the Apple store.

With a year and 1.5 billion downloads under its belt, maybe its time for Apple's App Store - and Music Store - to get some competition. Whether Apple likes it or not.