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Okay, at first the idea of using your iPhone while biking makes about as much sense as gabbing away on your phone while behind an auto's steering wheel.

Lots of iPhone and iPod touch users take their mobile devices along on workouts to provide the soundtrack to a bike ride or a jog. iTMP Technology thinks the iPhone can take a more active role in your fitness routine.

For years, runners have been able to take advantage of Nike+, a nifty accessory that lets your iPod communicate with your shoes to turn it into a personal running coach of sorts. Soon, cyclists will have access to a tool that's in the same vein as Nike+, but far more powerful.