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Dell has succeeded in developing a deeper connect with its partners by virtue of its long-standing in the market as a channel friendly company and also for the strong initiatives taken to support its channel base

OK, so Dell and Apple have been locked in a marketing war for years. Dell has long been considered the default PC for enterprise, while Apple has positioned itself as the most influential consumer computer brand in the world. But Apple has branched out from computing with the iPod and, of course, the iPhone.