Last year, the International Center for Media & the Public Affairs (ICMPA) teamed up with the Salzburg Academy on Media & Global Change to conduct a study called Unplugged. They got around 1,000 university students from 10 countries over five continents to go 24 hours without media. No television, no radio, no Internet, no cell phones. Students came from Mexico, Uganda, Lebanon, the United States, Chile, Hong Kong, the United Kingdom, China, Argentina and Slovakia. What resulted was a diverse group reporting remarkably uniform responses to this exercise in 21st century sensory deprivation.