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"The biggest problem we see with early stage companies coming out of YC, or really any program, is that they'll approach a year or two after they've graduated to raise a seed round. It's exciting to see they're still alive and pursuing their vision, but then we ask about the growth of the team and the ways they've been capturing the opportunity of the business in the time they've had… and discover everything is the same. The same 2 or 3 people, the exact same idea, very little growth around key metrics like engagement or revenue. So why should try raise a series A? What have they proved?"

MySpace-hosted political debates during 2008 US presidential election. Done as a way to engage apathetic voters

Designing a brand experience is all about concentrating on moments of engagement between people and brands, and the memories these moments create. The Sanderson Hotel, Selfridge's Beauty Hall and Applestore New York. All designed experiences.