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The international angle, Rimer says, is becoming an increasingly common early priority: “Companies have to think from day one about international,” says Rimer. He says that this is because the biggest competitive factor among many of them these days is scale: “A lot of tech startups from the last five to seven years have been less about technology innovation and more about the right service or software that has found a good fit. It’s much more replicable, and so they have to make sure that they conquer the international opportunity very early on.”