More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate. Of course this indicates that a majority of consumers prefer creating new accounts, but merchants still cannot afford to ignore social logins altogether.
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Mobile payments is a sector on the cusp of exploding. The Nilson Report recently found that 73% of smartphone owners have used their device while shopping, yet only 2% claim to have used a mobile wallet or made an in app purchase.
Wooga is a new type of game developer, one that emphasises metrics over creativity. Its core discipline is A/B or split testing, in which new features are introduced to a selection of users, and their reactions measured